Marketing
Various forms of advertising are utilized depending upon the real estate or personal property you have to sell. With every auction, large auction signs indicating auction date and time are placed on property and intersections approximately three weeks prior to auction day. Newspaper ads with photos are placed in local and statewide newspapers. These ads will highlight the real estate and give a detailed and complete inventory of the personal property. Catalogs or auction brochures will be printed and mailed to perspective buyers.
Lewis Auction Co. has an extensive mailing list of real estate investors, land buyers, antique and fine furniture buyers, farm machinery and equipment buyers, and collectors of just about everything.
We know how to draw large crowds which results in higher prices for the seller. If appropriate, videos are sent to out-of-town buyers and television and radio advertisements are used. Your auction will also be on the internet displayed on several auction websites including Facebook and Instagram.